Elaine Hackett

Creative Director

Elaine launched Crackit Productions in 2008 with a vision to create ground breaking television productions that would stimulate debate and generate headlines across the world. Under her command, Crackit has produced over 200 hours of award winning television shown across broadcasters and international boundaries including Bad Habits: Holy Orders, Save Money Good Food, Secret Life of the Hospital Bed and Countdown to Murder.

Prior to setting up Crackit, Elaine has held positions on the board of Endemol UK and was Managing Director of Brighter Pictures, overseeing programmes such as Big Brother at the height of the hype surrounding the show. Elaine prides herself in taking the time to source and nurture the very best on and off screen talent and has long been an advocate and mentor of the disabilities and race scheme CDN.

Jon Connerty

Head of Popular and Factual

Jon is Crackit’s Head of Popular and Factual Formats having spent two-and-a-half years at Liberty Bell working on shows including ITV’s Sugar Free Farm, Nev’s Indian Call Centre for UKTV, and Russel Howard and Mum: USA Adventures for Comedy Central – among other broadcasters.

As well as coming up with great popular formats, Jon was also the executive producer behind The Call Centre series on BBC 3 and development executive behind Employable Me for BBC2, which won Best Factual Programme at the Edinburgh International Television Festival 2017.


Jason Wells

Executive Producer

Jason is a relative newcomer to the Crackit team having joined as Executive Producer in the summer of 2015. His responsibilities range from brainstorming new production concepts all the way through to pitch, commission and delivery of polished TV programmes. His portfolio of work includes programmes for BBC one, BBC two, ITV1, Channel 4 and Channel 5 as well as BBC three, UKTV Home, SKY 1, MTV and National Geographic Channel. Needless to say he is very experienced for the role.

His prior experience as executive producer and commissioning executive includes working on The Ten Faces of Michael Jackson, Inside Scientology and Escaping the Witnesses as well as the successful new series Caught on Camera, Police 5 and Nightmare Neighbours Next Door.

Kerry Brierley

Development Executive – Crackit North

With almost 20 years of broadcast experience, Kerry’s strength as a documentary maker is to produce multi- layered films by finding the humour and warmth in everyday people.

She has a proven track record in securing and maintaining access to big businesses and institutions during some of the most stressful moments of people’s lives. Kerry has extensive experience in developing innovative programme ideas as well as the ability to highlight the most intriguing elements of nations and their relationship with each other.

Nicki Purcell

Head Of Production

Nicki joined Crackit in 2013 and quickly took the reigns as Head of Production. Nicki is responsible for leading the strategic and business planning of Crackit’s in house production department, ensuring projects are delivered to time and to budget.

Having worked on programmes such as Cash in the Attic, Botched up Bodies and Extraordinary People, Nicki has strengthened the team with her depth of experience and strong track record.

Louisa Carbin

Head of Operations

Louisa has been with Crackit for almost eight years having started her career within Channel 5 as well as working for the likes of the BBC, ITV and SBS Television in Sydney.

Louisa has worked as a Production Manager on over 12 of Crackit’s productions including The Fat Fighters, Kym Marsh: Teen Mums and Me & Countdown To Murder. Louisa now heads up the operations department to ensure the talent pool continues to grow and ideas continue to be realised.

Fatima Shafiq

Senior Development Producer

Fatima is Crackit’s Senior Development Producer. She comes from a solid development background having worked on the commissions of factual programmes including Jamie’s Dream School for C4, BBC’s Reggie Yates’ Extreme South Africa, the Grierson nominated Payday for Channel 4, The Cruise Ship for ITV and Starting Up Starting Over for C5, amongst other commissions.

A former broadcast journalist and Broadcast Magazine’s 2015 Hotshot, she thrives on gaining access to institutions, bringing people to important subject matters and is passionate about storytelling.