Elaine Hackett

Creative Director

Elaine launched Crackit Productions in 2008 with a vision to create ground breaking television productions that would stimulate debate and generate headlines across the world. Under her command, Crackit has produced over 200 hours of award winning television shown across broadcasters and international boundaries including Countdown To Murder, The Ugly Face of Beauty and Katie Hopkins: My Fat Story to name a few.

Prior to setting up Crackit, Elaine has held positions on the board of Endemol UK and was Managing Director of Brighter Pictures, overseeing programmes such as Big Brother at the height of the hype surrounding the show. Elaine prides herself in taking the time to source and nurture the very best on and off screen talent and has long been an advocate and mentor of the disabilities and race scheme CDN.

Hannah Springham

Executive Producer & Development Consultant

Hannah has been with us at Crackit since 2013 as Development Consultant and Executive Producer. She was the Series Director for the award winning series Pineapple Dance Studios and the first female Director on the notoriously testosterone fueled series Top Gear. She devised and made A Different Breed for Sky One, Superstars and Superfans for TLC and at Crackit Devised and Executive Produced the award winning Katie Hopkins two parter My Fat Story for TLC.

Her other credits include Boomtown for BBC Three, Gok’s Fashion Fix,  Supersize Vs Superskinny and It’s Me Or The Dog for Channel 4, Britain’s Next Top Model, The Clothes Show, T4’s mobile act unsigned and Missing for BBC. She has directed music promos and advertising campaigns which lead her to work in the US with The Rolling Stones, Morgan Freeman and Robin Williams.

Jason Wells

Executive Producer

Jason is a relative newcomer to the Crackit team having joined as Executive Producer in the summer of 2015. His responsibilities range from brainstorming new production concepts all the way through to pitch, commission and delivery of polished TV programmes. His portfolio of work includes programmes for BBC one, BBC two, ITV1, Channel 4 and Channel 5 as well as BBC three, UKTV Home, SKY 1, MTV and National Geographic Channel. Needless to say he is very experienced for the role.

His prior experience as executive producer and commissioning executive includes working on The Ten Faces of Michael Jackson, Inside Scientology and Escaping the Witnesses as well as the successful new series Caught on Camera, Police 5 and Nightmare Neighbours Next Door.

Nicki Purcell

Head Of Production

Nicki joined Crackit in 2013 and quickly took the reigns as Head of Production. Nicki is responsible for leading the strategic and business planning of Crackit’s in house production department, ensuring projects are delivered to time and to budget.

Having worked on programmes such as Cash in the Attic, Botched up Bodies and Extraordinary People, Nicki has strengthened the team with her depth of experience and strong track record.

Louisa Carbin

Head Of Operations

Louisa has been with Crackit for almost eight years having started her career within Channel 5 as well as working for the likes of the BBC, ITV and SBS Television in Sydney.

Louisa has worked as a Production Manager on over 12 of Crackit’s productions including The Fat Fighters, Kym Marsh: Teen Mums and Me & Countdown To Murder. Louisa now heads up the operations department to ensure the talent pool continues to grow and ideas continue to be realised.

Kerry Brierley

Development Executive – Crackit North

With almost 20 years of broadcast experience, Kerry’s strength as a documentary maker is to produce multi- layered films by finding the humour and warmth in everyday people.

She has a proven track record in securing and maintaining access to big businesses and institutions during some of the most stressful moments of people’s lives. Kerry has extensive experience in developing innovative programme ideas as well as the ability to highlight the most intriguing elements of nations and their relationship with each other.